Conference Presentations

Cultivation Panel at 2014 NCA Convention
Cultivation Panel (the violence profile in 2013) at the 99th NCA Convention in washington d.C., chaired by dr. nancy signorielli

Krakowiak, K. M.., & Tsay-Vogel, M. (2020, May). How it ends: The impact of narrative closure and character outcomes in series finales on viewer responses and coping behaviors. Paper presented virtually at the 70th annual conference of the International Communication Association.

Tsay-Vogel, M., & Wu, H. D. (2020, May). Enjoyment and appreciation of political advertisements: Examining effects of congruence between party sponsorship and affiliation on viewer responses. Paper presented virtually at the 70th annual conference of the International Communication.

Tsai, H. Y., Tsay-Vogel, M., & Lin, H. F. (2019, August). Social TV and audience engagement. Paper presented at the 102nd annual convention of the Association for Education in Journalism and Mass Communication, Toronto, Canada.

Hair, L., & Tsay-Vogel, M. (2019, May). When enough is enough: Coping with media stressors and implications for media (dis)engagement. Paper presented at the 69th annual conference of the International Communication Association, Washington, D.C.

Andersen, B., Chen, M., Wang, D., Zhang, Y., & Tsay-Vogel, M. (2018, May). Media-induced empowerment: Effects of episodic and thematic framing of hedonic and eudaimonic messages on viewers. Paper presented at the 68th annual conference of the International Communication Association, Prague, Czech Republic.

Cummings, J. J., Tsay-Vogel, M., Cahill, T. J., & Zhang, L. (2018, May). Media-induced empathy: Effects of immersion and message relevance on affective, cognitive, and associative empathy via presence. Paper presented at the 68th annual conference of the International Communication Association, Prague, Czech Republic.

Wang, D., & Tsay-Vogel, M. (2018, May). Examining perceptions of the impact of social media on selfie behaviors: A third-person effect perspective. Paper presented at the 68th annual conference of the International Communication Association, Prague, Czech Republic.

Tsay-Vogel, M., Lin, H. F., & Tsai, H. Y. (2017, May). Prosocial effects of social TV behaviors on viewers’ sense of community. Paper presented at the 67th annual conference of the International Communication Association, San Diego, CA.

Krongard, S., & Tsay-Vogel, M. (2017, May). Bingeing violence: Online original TV series cultivating social reality perceptions. Poster presented at the 67th annual conference of the International Communication Association, San Diego, CA.

Gui, M., Shanahan, J., Tsay-Vogel, M., & Stanca, L. (2017, May). Surfing in Funland: Digital overabundance, media consumption and choice satisfaction. Paper presented at the 67th annual conference of the International Communication Association, San Diego, CA.

Krongard, S., & Tsay-Vogel, M. (2017, April). Bingeing violence: Online original TV series cultivating social reality perceptions. Paper presented at the Streaming, Binge-Watching, & Second Screening: Online Social Television in Perspective Workshop, Boston, MA.

Kundargi, R., Tsay-Vogel, M., & Gopal, S. (2016, December). Understanding the perception of global climate change: Research into the role of media. Poster presented at the annual American Geophysical Union fall meeting, San Francisco, CA.

Tsay-Vogel, M., & Krakowiak, K. M. (2016, November). Investigating the role of morality salience: How moral self-perceptions impact media selection and responses. Presented in a panel at the 102nd annual convention of the National Communication Association, Philadelphia, PA.

Tsay-Vogel, M., & Krakowiak, K. M. (2016, June). The virtues and vices of social comparisons: Examining assimilative and contrastive emotional reactions to media characters. Paper presented at the 66th annual conference of the International Communication Association, Fukuoka, Japan.

Krakowiak, K. M., & Tsay-Vogel, M. (2016, June). Are good characters better for us? The effect of morality salience on entertainment selection and recovery outcomes. Paper presented at the 66th annual conference of the International Communication Association, Fukuoka, Japan.

Krakowiak, K. M., & Tsay-Vogel, M. (2014, August). The dual role of morally ambiguous characters: Examining the effect of morality salience on narrative responses. Paper presented at the 97th annual convention of the Association for Education in Journalism and Mass Communication, Montreal, Canada [Top Faculty Paper Award in Entertainment Studies Interest Group].

Tsay-Vogel, M., & Sanders, M. S. (2014, May). Fandom and its relationship to affective, cognitive, and behavioral audience responses: Examining the connection of fans to the world of Harry Potter. Paper presented at the 64th annual conference of the International Communication Association, Seattle, WA.

Sanders, M. S., & Tsay-Vogel, M. (2014, May). Exploring a moral continuum: Examining explanatory mechanisms underlying moral disengagement across characters of different moral complexities. Paper presented at the 64th annual conference of the International Communication Association, Seattle, WA [Top Faculty Paper Award in Mass Communication Division].

Tsay-Vogel, M. (2013, November). Effects of television viewing, video game play, and social media use on perceptions of violence. Presented in a panel at the 99th annual convention of the National Communication Association, Washington D.C.

Tsay-Vogel, M., & Krakowiak, K. M. (2013, June). Responses to lifestyle transforming reality-based television: Appreciating human kindness, dignity, and compassion. Presented in a panel at the 63rd annual conference of the International Communication Association, London, England.

Bailey, E., Tsay-Vogel, M., Krakowiak, K. M., & Ivory, J. (2013, June). Effects of morally ambiguous character behavior on affective disposition, character perceptions, and enjoyment. Paper presented at the 63rd annual conference of the International Communication Association, London, England.

Tsay-Vogel, M., & Nabi, R. L. (2012, November). Testing a tripartite model of media enjoyment with participatory reality TV. Paper presented at the 98th annual convention of the National Communication Association, Orlando, FL.

Krakowiak, K., M., & Tsay-Vogel, M. (2012, November). Examining how morally ambiguous characters help us cope with our own moral ambiguities. Presented in a panel at the 98th annual convention of the National Communication Association, Orlando, FL.

Sanders, M., & Tsay-Vogel, M. (2012, November). Moral disengagement and the moral continuum in the world of Harry Potter: Examining moral disengagement strategies, moral judgments, enjoyment and appreciation. Paper presented at the 98th annual convention of the National Communication Association, Orlando, FL [Top Faculty Paper Award in Mass Communication Division].

Tsay-Vogel, M., & Krakowiak, K. M. (2012, August). Is it in the public interest? FCC vs. Fox and the implications for indecency and culture. Presented in a panel at the 95th annual convention of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Oliver, M. B., Krakowiak, K. M., & Tsay, M. (2012, May). Elevating entertainment and the kind-world syndrome. Poster presented at the 62nd annual conference of the International Communication Association, Phoenix, AZ.

 Panel (Challenging Movies: Cognitive and Affective Complexity, Meaningfulness, and Entertainment Experience) at the 62nd ICA CONFERENCE IN PHoenix, AZ, chaired by dr. HELENA Bilandzic
Panel (Challenging Movies: Cognitive and Affective Complexity, Meaningfulness, and Entertainment Experience) at the 62nd ICA CONFERENCE IN PHoenix, AZ, chaired by dr. HELENA Bilandzic

Tsay, M., Krakowiak, K. M., Oliver, M. (2012, May). Responses to meaningful films: Exploring the impact of cognitively challenging content on mortality salience. Presented in a panel at the 62nd annual conference of the International Communication Association, Phoenix, AZ.

Chung, D. S., Tsay, M., & Kim, Y. S. (2012, May). Examining coverage of the microblogging phenomenon by mainstream news media from 2007-2010. Paper presented at the 62nd annual conference of the International Communication Association, Phoenix, AZ.

Sanders, M., Tsay, M., & Marks, K. (2012, May). Breaking up with a Gryffindor: Examining parasocial breakups with long-time media friends and their connection to eudaimonic and hedonic motivations. Poster presented at the 62nd annual conference of the International Communication Association, Phoenix, AZ.

Tsay, M. (2012, April). The whole is greater than the sum of its parts: Collaborative learning in the online environment. Presented in a panel at the annual convention of the Broadcast Education Association, Las Vegas, NV.

Tsay, M., & Shanahan, J. (2011, November). The violence profile: Alienation, gloom and the mean world. Presented in a panel at the 97th annual convention of the National Communication Association, New Orleans, LA.

Tsay, M. (2011, November). Are social media perceived to have a greater impact on others than the self? Exploring third-person effects in the context of new media. Presented in a panel at the 97th annual convention of the National Communication Association, New Orleans, LA.

Tsay, M. (2011, November). Time and space compression in Foxs 24: Affordance of narrative in revealing a masculinist discourse. Paper presented at the 97th annual convention of the National Communication Association, New Orleans, LA.

Tsay, M. (2011, August). Methodological issues in the study of morality and media. Presented in a panel at the 94th annual convention of the Association for Education in Journalism and Mass Communication, St. Louis, MO.

 Poster session in communication & Technology division at the 94th AEJMC CONVENTION IN ST. LOUIS, MO
Poster session in communication & Technology division at the 94th AEJMC CONVENTION IN ST. LOUIS, MO

Tsay, M. (2011, August). The role of third-person effects in the context of Facebook: Examining differences in perceived consumption and impact between self and others. Poster presented at the 94th annual convention of the Association for Education in Journalism and Mass Communication, St. Louis, MO.

Tsay, M., & Krakowiak, K. M. (2011, July). Investigating the role of morality in entertainment media: How do comedic and dramatic representations of immoral actions influence enjoyment? Presented in a panel at the 23rd annual conference of the International Society for Humor Studies, 2011, Boston, MA.

Kim, J., & Tsay, M. (2011, May). What portrayals of news alleviate prevailing perceived threat from the current financial crisis? Exploring distinct effects of victim, survivor, and outperformer news stories. Paper presented at the 61st annual conference of the International Communication Association, Boston, MA [Top Faculty Paper Award in Mass Communication Division].

Tsay, M., & Krakowiak, K. M. (2011, April). Exploring the impact of audience motivations for entertainment consumption and nature of media content on moral disengagement. Paper presented at the annual convention of the Broadcast Education Association, Las Vegas, NV.

Krakowiak, K. M., & Tsay, M. (2011, April). What makes characters bad behaviors acceptable? The effects of character motivation and outcome on perceptions, character liking, and moral disengagement. Paper presented at the annual convention of the Broadcast Education Association, Las Vegas, NV.

Tsay, M., & Shanahan, J. (2010, November). The cultivation of privacy: Television, social media, perceptions of privacy, and tendencies to self-disclose. Presented in a panel at the 96th annual convention of the National Communication Association, San Francisco, CA.

Tsay, M. (2010, August). Teaching philosophy and communication pedagogy. Presented at the 93rd annual convention of the Association for Education in Journalism and Mass Communication, Denver, CO [Promising Professor Award honored by Mass Communication & Society Division and Graduate Education Interest Group, invited to present at Promising Professor Awards Panel & Workshop].

Tsay, M., & Krakowiak, K. M. (2010, June). Engaging beyond the screen: Investigating audiences use and appeal of television program websites. Poster presented at the 60th annual conference of the International Communication Association, Singapore, Singapore.

 Entertainment = Emotions Conference in Benasque, Spain, coordinated by Dr. Peter Vorderer and Dr. Maite Soto
Entertainment = Emotions Conference in Benasque, Spain, coordinated by Dr. Peter Vorderer and Dr. Maite Soto

Tsay, M., & Krakowiak, K. M. (2009, November). The impact of perceived similarity and identification on moral disengagement. Paper presented at the Entertainment = Emotions conference, Benasque, Spain.

Krakowiak, K. M., & Tsay, M. (2009, November). The role of moral disengagement in the enjoyment of real and fictional characters. Paper presented at the Entertainment = Emotions conference, Benasque, Spain.

Tsay, M., & Bodine, B. (2009, November). Exploring the multidimensional nature of parasocial interactions: Do personality, interpersonal need, and television motive predict our relationships with media characters? Paper presented at the 95th annual convention of the National Communication Association, Chicago, IL.

Tsay, M., & Schwartz, M. L. (2009, August). Theorizing parasocial interactions based on character authenticity: The development of a media figure typology. Poster presented at the 92nd annual convention of the Association for Education in Journalism and Mass Communication, Boston, MA.

Chung, D. S., & Tsay, M. (2009, August). Is being closer to the news better? Interactive news presentation and its effects on evaluative perception. Paper presented at the 92nd annual convention of the Association for Education in Journalism and Mass Communication, Boston, MA.

Kim, Y. S., Tsay, M., & Chung, D. S. (2009, August). Selective exposure of American news consumers to polarized cable news channels. Paper presented at the 92nd annual convention of the Association for Education in Journalism and Mass Communication, Boston, MA.

Tsay, M., & Oliver, M. B. (2008, May). Is watching others self-disclose enjoyable? An examination of the effects of depth and mode of information delivery in entertainment media. Paper presented at the 58th annual conference of the International Communication Association, Montreal, Canada.

Tsay, M., & Banjo, O. (2007, May). A true test of friendship: Testing the interpersonal nature of parasocial interactions. Poster presented at the 57th annual conference of the International Communication Association, San Francisco, CA.

Tsay, M. (2006, October). Reality TVs naked exposure: Cultivating attitudes of privacy and reshaping privacy boundaries. Paper presented at the annual conference of the Mid-Atlantic Popular/American Culture Association, Baltimore, MD.

Tsay, M., Krakowiak, K. M., & Kleck, C. A. (2006, June). Redefining reality TV: Exploring viewers’ perceptions of nine subgenres. Paper presented at the 56th annual conference of the International Communication Association, Dresden, Germany [Top Student Paper Award in Mass Communications Division].

Tsay, M., & Nabi, R. L. (2006, June). Testing a tripartite model of media enjoyment with participatory reality TV. Paper presented at the 56th annual conference of the International Communication Association, Dresden, Germany.

Koh, Y. J., & Tsay, M. (2006, June). Are we polite because theyre like us? Social responses toward anthropomorphized computers. Paper presented at the 56th annual conference of the International Communication Association, Dresden, Germany.

Liu, C., & Tsay, M. (2005, November). IPTV: A comparative study between the United States and China. Paper presented at the Innovation and Media: Managing Changes in Technology, Products, and Processes convention, Stockholm, Sweden.

Tsay, M. (2005, November). Gender differences in moral disengagement: Justifying the wrong. Poster presented at the 91st annual convention of the National Communication Association, Boston, MA.

Tsay, M. (2005, November). Democratizing access to the real: The effects of reality TV on expectations of self-disclosure. Paper presented at the annual conference of the Mid-Atlantic Popular/American Culture Association, New Brunswick, NJ.

Tsay, M., & Oliver, M. B. (2005, May). Who survives? Keeping viewers coming back. Paper presented at the 55th annual conference of the International Communication Association, New York, NY.

Sanders, M., & Tsay, M. (2005, February). It’s real and personal: Examining the relationship between viewer personality and perceived realism of reality TV. Paper presented at the annual midwinter conference of the Association for Education in Journalism and Mass Communication, Kennesaw, GA.

Tsay, M. (2004, November). The effects of makeover reality programs on body image and femininity. Paper presented at the annual conference of the Mid-Atlantic Popular/American Culture Association, Buffalo, NY.

Balakrishnan, B., Pierre, K., Tsay, M., & Vincent-Killian, J. (2004, August). Gender differences in need for acceptance and the use of computer-mediated communication. Paper presented at the 87th annual convention of the Association for Education in Journalism and Mass Communication, Toronto, Canada.

Tsay, M., & Brady, M. (2004, August). Cooperative learning in communication. Poster presented at the 87th annual convention of the Association for Education in Journalism and Mass Communication, Toronto, Canada [First Place Guido H. Stempel, III Student Research Paper Award in Graduate Education Interest Group].

Tsay, M. (2004, May). Interpersonal needs for inclusion, control, and affection and Internet use. Paper presented at the 54th annual conference of the International Communication Association, New Orleans, LA.

Balakrishnan, B., Pierre, K., Tsay, M., & Vincent-Killian, J. (2004, March). Need for acceptance and the use of computer-mediated communication. Paper presented at the annual midwinter conference of the Association for Education in Journalism and Mass Communication, New Brunswick, NJ.